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How to be found in the new age of AI discover
Confused by all the noise surrounding SEO and the place of websites in the AI age? Then this session is for you.
Hear from experts and not-for-profit leaders on how AI is reshaping search and how organisations are adapting their marketing and website strategies to stay visible and impactful in a rapidly changing digital world.
- Gain insight on the paradigm shift of AI and the way users are evolving how and where they search
- Learn how to evolve your online presence to optimise for AI discoverability
- Hear practical examples of how strategies, creativity and AI adoption are benefitting other NFPs
Key takeaways for attendees +
1. Brand Value Matters
Traffic may drop, but focus on attracting the right visitors, not the most. Quality engagement beats volume.
2. Create Content for Agents
Make your content easy for AI tools to find and understand. Answer questions clearly, keep it conversational, and remember AI matches ideas, not just keywords.
3. Content is Still King
Useful, relevant content wins. More isn’t always better, focus on purposeful content that drives engagement and is easy for LLMs to reference.
4. Be Patient and Test
The landscape is changing fast. Regularly review how your content is being discovered. Tools can help, but results take time and some tools can be expensive or tricky to measure.
5. Technical Basics Still Matter (SEO+)
AI doesn’t replace fundamentals. Structure, schema, crawlability, and other technical basics remain crucial, just applied in a slightly new way.
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