In this webinar, we explore how to develop a compelling business case which will secure an investment for change. Taking your vision and ideas for a digital project and turning it into reality can be truly transformative, however the work it takes to get to this stage shouldn’t be underestimated.

Business Cases can be a challenge to write, and they are more than just a form filling or ‘painting by numbers’ exercise. Getting it right involves a lot of skills - from persuasive writing and budget management, to seeing the bigger picture as well as the specific project deliverables. It’s not just a document of numbers, it tells the journey of your project. 

We explain key strategies for making a compelling argument to stakeholders, aligning digital initiatives with business goals, and demonstrating the value of innovation. We also take a deep dive into practical strategies for translating your vision into actionable plans, setting achievable goals and aligning your team to achieve buy-in.

Whether you’re a business leader, digital strategist, familiar or new to business case writing, this webinar provides you with the tools to move from concept to reality with tips and refreshers along the way, so you get the solid foundations right for your digital project.  

Learning outcomes:  

• Understanding the importance of a Business Case: Learn why a well-crafted business case is essential for gaining buy-in and securing resources for digital change projects
• Key Components: Gain insights into the critical elements of a successful business case, including objectives, benefits, risks, costs, and timelines
• Business Goals: Discover how to align your digital transformation project with organisational goals to demonstrate their strategic value
• Gaining buy-in and stakeholder engagement: Learn how to effectively present the case for digital change to stakeholders, including decision-makers and key influencers
• Risk mitigation: Understand how to identify potential risks associated with digital change and ways to mitigate them  
• Crafting the narrative: Master the art of storytelling in your business case, making the case for digital change compelling and engaging to your audience
• Practical Tools and Frameworks: Take away checklists and tips to so you can get your own Business Case underway