In this webinar we will highlight the importance of embedding User Experience (UX) as a core capability and focus across your organisation.

UX should be more than simply website design but ideally applied to all areas, from internal systems like CRM and Finance to external interactions across all your touch points. When everyone in the organisation adopts a User First mindset, it improves usability, encourages greater adoption and enhances both employee and customer experiences.

Hear from Anil Ramdhan, Chief Technology Officer, Royal Town Planning Institute (RTPI), on his experiences of how UX extends far beyond website design to impact every aspect of your organisation.

Key Points

• What is UX for all thinking: Expanding the concept of UX to internal systems.
• Improving Internal Systems: Applying UX principles to CRM, Finance, and other digital systems.
• Enhancing Employee Engagement: How user-friendly systems boost adoption, productivity and satisfaction.
• Aligning UX with Customer Experience (CX): Creating seamless journeys for all users / customers.
• Fostering a UX-Driven Culture: Practical steps to instil UX thinking organisation-wide.
• Practical Examples: Case studies showing the impact of a UX-focused culture.

Benefits

Attendees will understand the benefits UX thinking throughout their organisation, making internal systems easier to use and improving both employee satisfaction and customer experiences.

They will leave with practical tips for fostering a culture where everyone thinks about UX, ultimately driving greater system adoption and smoother customer interactions.