What happens when a leading membership body wholeheartedly embraces online community and takes full advantage of strategic guidance and best practices?  Join with British Mensa and Cantarus to learn how the MyMensa Community achieved incredible engagement in its first year, including over 15% of members visiting and contributing online.

We will review how the culture of the membership body received an online home through a strong initial launch, the welcoming of member feedback, and iterating to include the brilliant ideas of members while staying true to the founding purpose.  A year on from initiation of the project, the key differentiators that make the British Mensa community a welcoming online hub for the diverse members of one of the world’s leading membership brands.

Key Takeaways:

• Understand the transition from in-person, regional event-based engagement to an online, global, and 24/7 community.
• Understand key best practices to online community launch – including platform selection, environment preparation, contributor recruitment, and immediate iteration.
• Learn how and why an online community can facilitate an organisation’s GDPR-compliant “escape hatch” from Facebook and public social media while boosting engagement.